Starting a business can be daunting. The idea of starting your own company is exciting, but the process of getting everything off the ground can seem overwhelming. You may not know where to start or what you need to do. This post will offer three basics that every entrepreneur should think about before starting their business: location, funding, and marketing/sales strategy.


The location of your business is essential to your strategy. You need to think about cost, exposure, and potential customers when you are looking for a place to start your company. Startup costs are often higher than expected, so trying to cut costs in the wrong places can be detrimental. However, depending on the nature of your company, being successful might not require much exposure at all. For example, if you are starting a tech company that only requires programmers or salespeople with tech backgrounds, finding office space might be more expensive than necessary. Once again, consider available talent before choosing a location – chances are the tech employees already live in Silicon Valley.


You need money to make money, and unless you already have a bunch of cash sitting around for when your business takes off (which is unlikely), chances are you’ll need some financial backers when starting your company. There are many different options depending on what kind of funding you want/need: loans, VCs, or even Kickstarter. Do your research and find out which option best suits your needs and budget.

Marketing/Sales Strategy

As an entrepreneur, one of your biggest challenges will be acquiring customers. Unless you know how to market your product/service effectively, it’ll be really tough to get the word out about what you are doing. You don’t have to do it alone either – there are tons of sales and marketing agencies that can help you reach your targeted audience both online and offline. Marketing and sales go hand in hand, so before you start pitching to potential clients, it’s essential to think about your overall strategy. Know who you are targeting and how they will find out about your product. Remember: there is a big difference between brand awareness and actual sales – having tons of people know who you are doesn’t mean anything if none of them are buying.


Starting up a new business is exciting but also a challenging process. Knowing your market, location, and funding options will prepare you for whatever might come your way.